Unified Data Lake for Customer Analytics

NucleusTeq built a centralized Delta Lake-based data platform on AWS S3, integrated with Snowflake for curated data marts and governed access. Apache Spark powered large-scale data processing, while dbt pipelines ensured consistent transformations and lineage tracking. This architecture unified millions of customer records, providing a 360° view across all channels and enabling advanced analytics for segmentation and targeting.

Impact – From Fragmented Data to a Connected View
• 35% faster access to customer analytics
• 50% reduction in data retrieval latency
• Enabled personalized campaigns for over 1 million customers

The new data lake allowed business teams to deliver real-time, personalized engagement while significantly lowering operational costs and data fragmentation risks.